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Leadership

Turning the Tables: Part 1

Published on Oct 31, 2022
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In my work with firms across the country, I try to identify commonalities in frustrations and complaints I hear from firm leaders. Without question, one of the most frequent pain points I hear firm leaders share is difficulty working with and understanding younger generations. The bemoaning of millennials and zoomers is so common amongst law firm leaders, in fact, I think it’s time we address the issue head-on and, perhaps, reframe our thinking on the topic.

Now, more than ever before, we are witnessing more generationally diverse workplaces. Gone are the days of single-age group organizations. These more diverse workplaces present both opportunities and challenges. As much as you may loathe the idea of what millennials and zoomers embody, you also probably understand that you can’t sustain your firm in the long term by only continuing to employ team members who belong to older generations.

As the Great Resignation continues, it’s important to note that a generational disconnect can be incredibly detrimental to a business. Too many firm leaders believe their perceptions about an entire generation are true, and they allow those perceptions to impact firm culture. I’ve also witnessed very clear cultural tears and rifts, along with low morale and high employee turnover. Generational disconnect is common in businesses, and if you give it the power to poison your well, it will.

In this two-part blog series, we’ll explore the concept of reverse mentorship, examine why it’s important, and, next week, show you how to implement a reverse mentorship program at your law firm.

Defining reverse mentorship

Reverse mentoring is an intentional approach to better understand team members who are from different generations. The aim here is to allow the junior team member to serve as a mentor to someone more senior than them. The goal is to encourage the junior team member to share their experience, expertise, and perspective openly. This may include topics like social media, technology, trends, current social issues, or general life experiences.

The senior team member will be able to glean, through the relationship and conversations, insight into another generation. That insight can include critical information, like how their age group vets vendors, which could ultimately benefit the organization as a whole. Reverse mentorship can be hugely beneficial and allow an organization to develop talent, hire better, onboard more effectively, and connect people of different backgrounds and ages in a meaningful and powerful way.

The trick here is that you can’t simply expect that reverse mentorship will happen organically. You have to be intentional about it, in the same way you’re intentional about other coaching and mentorship opportunities at your firm (check out our previous blog on this topic – Retention through Connection: Using Mentorship to Strengthen Your Firm). Instituting a reverse mentorship program at your firm is a great way to encourage innovation and collaboration. When you put a program like this in place, you send a very clear message to your team – that their voice matters, their experience is important, and that they have great value to your organization. And the payoff for firm leaders is often HUGE! Reverse mentorship programs not only generate a constant transfer of business knowledge and skills between team members, but they also provide a hotbed of ideas, perspectives, transformation, and evolution.

What are the benefits of reverse mentoring?

When people of different ages and from different backgrounds come together in a meaningful way, the natural knowledge sharing between the two can generate powerful benefits for your organization. Consider these payoffs:

An increased utilization of technology: Younger employees are more likely to become early adopters of new technologies and platforms. When reverse mentoring is taking place, these younger team members can help enormously during new tech vetting processes, transitions to new systems, and continuing education for existing systems. When harnessed correctly, their enthusiasm and adeptness for technology can make your entire organization more digitally savvy, putting you on the cutting edge of industry innovation and avoiding costly missed opportunities and new tech implementation missteps.

A better understanding of how to market to them: Younger generations speak a different language, use different mediums to connect, and view information in ways that are different from older generations. Outdated marketing approaches simply won’t connect. For organizations that market to wider audiences that may include younger generations, it’s vital to understand how to connect with them. Creating a reverse mentorship program will allow senior leaders to gain insight into marketing tactics and strategies that will engage with and capture younger audiences.

Stronger insight into how organizational policies are interpreted: Younger professionals can give feedback on how a business’ HR policies and procedures affect team members, providing a view into intended and unintended consequences. As workplace demographics change, it is important to revisit policies to ensure relevancy and efficacy and identify opportunities for growth and improvement. Younger generations tend to have different working styles and expectations than older generations. That difference carries with it challenges. When reverse mentoring is used, however, firm leaders can appreciate a new and different perspective that will help guide and improve future decisions.

A more diverse and inclusive workplace: Younger generations don’t tend to be attracted to organizations that have not embraced diversity, equity, and inclusion initiatives. That means if this is an area you’re ignoring, your likelihood of attracting top talent may diminish in the years to come. Younger employees, especially those in underrepresented groups, can provide critical feedback to firm leaders and help lead the conversations surrounding bias, diversity, and inclusion.

Better team building: When team members feel valued and included, they are much more likely to share ideas, provide insight, and discuss issues openly. This direct benefit of reverse mentorship can serve to make a team stronger and more deeply connected than ever before. A stronger team is a better firm and one that can only be created when generation gaps are closed.

Increased employee engagement and retention: Employee turnover is an organizational killer. It’s expensive and siphons vital firm resources. Reverse mentorship programs can help to increase employee retention. Younger generations are looking closely at their employer, and any negative perceptions can influence their decision about how long they stay with your firm.

An ability to train and empower your firm’s future leadership: Junior team members who participate in reverse mentoring will naturally gain leadership skills, confidence, and a broader understanding of the firm as a whole. This is critical for any person who one day may sit on your leadership team. Taking younger, less experienced talent and providing them with opportunities, visibility, voice, knowledge, and insight can have a wildly positive impact on your firm and its culture. Engaging younger generations earlier in their career will create better leaders for the future.

A more creative and innovative work environment: There are new ways to do things we’ve always done. Younger team members can provide fresh ideas and insight that can serve to reinvigorate an organization. Creating an environment that encourages open-mindedness, collaboration, and creativity can help to keep your firm as an industry frontrunner and trendsetter.

Reverse mentorship relationships can look different and serve a variety of purposes. Consider it a key tool in navigating biases, increasing engagement, and sharing experiential knowledge. Next week, we will share some tips for putting together an effective and powerful reverse mentorship program at your firm.

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