The words we use convey so much more than we might initially realize. They are powerful. They set the tone, reinforce who we are, and convey meaning beyond their perceived simplicity. They have the ability to build someone up or tear them down. In fact, when you think back on some of the most impactful things people have said to you over the years, you likely remember their words, both positive and negative. As a business leader, you need to take their power seriously and understand that words matter. Carefully selecting the right words to use in the right moments can provide motivation and a unified spirit for your team.